Blessing Igbi

Impact-Driven Digital Marketing & Social Media Strategist
Lagos, NG.

About

Highly creative and results-oriented Digital Marketing and Social Media Strategist with a proven record of enhancing brand presence and audience engagement across diverse industries. Leverages expertise in content creation, social media management, and strategic digital storytelling to drive measurable growth and position brands for global impact. Seeking dynamic opportunities to apply advanced digital media strategies and contribute to market leadership in education, fashion, real estate, health, and marketing sectors.

Work

Student Inspired
|

Social Media Manager / Copywriter

Lagos, Lagos, Nigeria

Summary

Manages Instagram for an educational organization, crafting engaging content and driving daily audience interaction to support teen study habits.

Highlights

Managed the Instagram account for an educational organization, developing content strategies to improve teen study habits and engagement.

Wrote compelling captions and educational content, utilizing strong storytelling techniques to resonate with target audiences.

Created impactful video content, aligning with the brand's mission to enhance audience connection and educational outreach.

Oversaw comprehensive content planning, strategic execution, and daily engagement activities, ensuring consistent brand voice and community growth.

Crimmit
|

Social Media Manager / Content Strategist

Toronto, Ontario, Canada

Summary

Managed Instagram and social platforms for a diverse client portfolio, developing tailored content strategies and creative visuals to optimize brand positioning and client acquisition.

Highlights

Managed Instagram and social platforms for 6+ clients across diverse industries, including health & beauty, events, finance, wedding planning, travel, and real estate.

Developed and implemented compelling content strategies, producing creative visuals and videos specifically tailored to each client's niche market.

Conducted targeted paid advertising campaigns, monitoring insights and optimizing performance to maximize reach and engagement for clients.

Designed customized social media calendars that significantly improved brand positioning and contributed to enhanced client acquisition across all managed accounts.

Built a robust Instagram portfolio for a real estate company, including video editing and property photography, to showcase listings and drive engagement.

Nithub Unilag
|

Content Creator & Project Manager

Lagos, Lagos, Nigeria

Summary

Developed creative online strategies and managed content calendars, contributing to high-performing digital campaigns and TikTok video content.

Highlights

Created engaging TikTok video content and developed innovative creative online strategies to boost audience interaction and reach.

Managed comprehensive content calendars and supervised project timelines, ensuring timely delivery and strategic alignment of digital campaigns.

Contributed to the execution of high-performing digital campaigns, leveraging data-driven insights to optimize results.

Edited videos, developed compelling visual concepts, and conducted thorough brand-aligned research to enhance content quality and relevance.

Crown TV Africa
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Creative Team Head / Social Media Manager

Lagos, Lagos, Nigeria

Summary

Led a creative team in planning and executing digital content, driving a 60% increase in follower count and engagement through successful paid advertising campaigns.

Highlights

Led a creative team of 3 in planning and executing high-impact digital content across all social platforms, ensuring brand consistency and strategic alignment.

Designed branded graphics and edited video content, coordinating content scheduling to optimize audience reach and engagement.

Successfully managed and executed paid advertising campaigns, resulting in a 60% increase in follower count and overall engagement.

Implemented innovative content strategies that enhanced the brand's online presence and fostered stronger community interaction.

Divine Homes
|

Social Media Manager

Lagos, Lagos, Nigeria

Summary

Oversaw Instagram and Facebook accounts, boosting audience growth by 50% and contributing to a 40% increase in property sales through strategic content creation.

Highlights

Oversaw and managed the company's Instagram and Facebook accounts, developing and executing comprehensive social media strategies.

Created compelling content that effectively highlighted property features, strategically positioning the brand as a trusted authority in the real estate market.

Successfully boosted audience growth by 50% through engaging content and community management initiatives.

Contributed directly to a 40% increase in property sales by enhancing online visibility and lead generation through social media channels.

Corporate NGO
|

Social Media Manager / Content Strategist

Sacramento, California, US

Summary

Managed social media strategy and content creation for key projects, enhancing community engagement and online presence through targeted campaigns.

Highlights

**SAN Youth Connect Project:** Created culturally relevant and youth-driven content, significantly growing community engagement and participation.

**SAN Youth Connect Project:** Ran targeted paid advertisements and strategically enhanced the NGO's online presence through impactful social campaigns.

**July 4th Independence Day Project:** Led comprehensive content strategy, planned digital campaigns, and managed online community interactions to maximize event visibility.

**July 4th Independence Day Project:** Produced impactful content celebrating culture, resulting in increased online visibility and stronger community connection.

Sepham Digital Marketing Agency
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Content Creator / Social Media Manager

Abuja, Federal Capital Territory, Nigeria

Summary

Managed social content for multiple clients, enhancing online visibility through brand-aligned copy, keyword research, and creative digital campaigns.

Highlights

Managed social content for Twitter and Instagram accounts across multiple clients, ensuring consistent brand messaging and audience engagement.

Wrote brand-aligned copy, performed extensive keyword and hashtag research, and managed community engagement to optimize content performance.

Contributed significantly to the agency's online visibility and client success through the development and execution of creative digital campaigns.

Implemented data-driven strategies to improve content reach and impact, supporting client marketing objectives.

Volunteer

Unilag Christian Creatives Conference
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Content Writer / Social Media Manager / Assistant Organizer

Lagos, Lagos, Nigeria

Summary

Contributed to the success of a creative conference by managing social media, writing content, and assisting with event organization.

Highlights

Developed and wrote engaging content for conference promotion across social media platforms, increasing attendee awareness.

Managed social media accounts, driving online engagement and disseminating key information to a broad audience.

Assisted in the overall organization of the conference, ensuring smooth execution and positive participant experience.

Education

University of Lagos
Lagos, Lagos, Nigeria

Bachelor of Arts

English Education

Federal Government Girls' College Oyo
Oyo, Oyo, Nigeria

Secondary School

Secondary School Certificate

Awards

Award of Excellence in the Media Department

Awarded By

RCF UNILAG (Redeemed Christian Fellowship, Unilag)

Recognized for outstanding contributions and excellence within the Media Department of the Redeemed Christian Fellowship at the University of Lagos.

Chief Writer & Editor, Press Club

Awarded By

Federal Government Girls' College Oyo

Appointed as Chief Writer and Editor for the Press Club, demonstrating leadership and strong writing skills during secondary education.

Languages

English

Certificates

Complete Digital Marketing Course

Issued By

Udemy

Professional Diploma in Social Media Management & Advertising

Issued By

Digital Marketing Skills Institute (DMSI)

Skills

Digital Marketing & Strategy

Social Media Management (Instagram, Facebook, Twitter), Content Strategy, Paid Advertising (Meta Ads), Digital Storytelling, Brand Development, Audience Engagement, Campaign Optimization, Keyword Research, Hashtag Research.

Content Creation & Production

Content Creation, Copywriting, Video Editing (CapCut Pro), Graphic Design (Canva), Visual Concepts, Creative Direction, Photography.

Tools & Platforms

Meta Business Suite, Buffer, Hootsuite, Microsoft Office Suite (PowerPoint, Excel, Word), TikTok.

Project Management & Leadership

Team Leadership, Content Calendar Management, Timeline Supervision, Cross-functional Collaboration, Strategic Planning, Problem-Solving, Critical Thinking, Time Management, Adaptability.

Interpersonal & Communication

Communication, Creativity, Teamwork, Attention to Detail, Client Management, Stakeholder Engagement.

References

References

Available upon request